Who we are:
nimble solutions is a leading provider of revenue cycle management solutions for ambulatory surgery centers (ASCs), surgical clinics, surgical hospitals, and anesthesia groups. Our tech-enabled solutions allow surgical organizations to streamline their revenue cycle processes, reduce administrative burden, and improve financial outcomes. Join more than 1,100 surgical organizations who trust nimble solutions and its advisors to bring deep insights and actionable intelligence to maximize their revenue cycle.
We are currently seeking a Product Marketing Manager to develop a public-facing communication strategy for our products and services. nimble provides revenue cycle outsourcing services to ambulatory surgery centers (“ASCs”), surgical practices, surgical hospitals, and anesthesia groups. This is a great opportunity to join a market-leading brand serving a high-growth end market while gaining valuable experience working at the intersection of product, marketing, and sales.
As a B2B Product Marketing Manager, you will be responsible for driving product awareness, demand generation, gathering the voice of the customer, competitive intelligence, and the public-facing communication strategy about our portfolio of products and services. The ideal candidate has significant expertise in building product awareness while driving measurable results through product marketing and demand-generation activities. You should have a successful track record of establishing and executing marketing plans in a dynamic environment.
What you'll be doing:
- Lead product marketing content development and align all product marketing copy with nimble brand
- Develop messaging and positioning for our product and service portfolio including identifying key differentiators
- Understanding the buyer's journey, create and launch effective go-to-market plans
- Create and drive execution of marketing campaigns aligned with the company's marketing goals that effectively reach the target market
- Create sales enablement tools such as pitch decks, sell sheets, talking points, and trade show collaterals
- Conduct market research, reviews, and competitive analysis to understand customer needs and develop and maintain competitive battle cards for the sales team and internal operations
- Establish and execute a data-driven marketing strategy for demand-gen that positively impacts product awareness and increases the marketing funnel
- Collaborate with sales and client services teams to develop marketing plans to support growth initiatives, including cross-/up-sell and retention strategies
- Provide feedback on product features that meet the needs of the target market in partnership with business leaders to ensure solutions continue to meet customer needs and market demand
- Help develop marketing materials that support the product roadmap
- Work with marketing leadership to establish goals and metrics
- Provide weekly, monthly, quarterly, and annual analytics reviews and reporting
Requirements
Who you are:
- Minimum 3-5 years of marketing experience; 2+ years in a product marketing role
- Experience owning product marketing and GTM strategy, planning, and execution
- Outstanding written and verbal communication skills
- Strong skills in Salesforce, HubSpot, Google Analytics; Excel, Powerpoint, and Adobe preferred
- Bachelor’s degree in marketing or related field, or related work experience
Key Competencies
Drives Results. Consistently achieves results, even under difficult circumstances. Fosters a sense of urgency in the team to reach goals and meet deadlines. Readily takes action on challenges, Identifies and seizes new opportunities; Leads others to persist despite setbacks or obstacles; Establishes clear responsibilities and processes for monitoring work and measuring results.
Communicates Effectively. Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences. Provides timely and helpful information to others across the organization; Encourages the open expression of diverse ideas and opinions; Picks up on situational cues and adapts personal, interpersonal, and leadership behavior to fit.
Quality Decision-making. Makes sound decisions, even in the absence of complete information; Considers all relevant factors and uses appropriate decision-making criteria and principles; shows courage in speaking up in driving appropriate decisions for the organization based on sound risk/reward analysis
Builds Effective Teams. Places high priority on developing others through coaching, feedback, exposure, and stretch assignments. Establishes common objectives and a shared mindset to create a feeling of belonging and strong team morale; Fosters open dialogue and collaboration among the team, continually seeking to build trust across the organization.
Customer Focus. Gains insight into customer needs; Identifies opportunities that benefit the customer; Builds and delivers marketing messaging and solutions that meet customer expectations.
